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التسويق السياسي و تشكيل اتجاهات الراي العام في مواقع التواصل الاجتماعي : دراسة تحليلية لصفحتي رئيسي الوزراء و مجلس النواب العراقي في الفيس بوك (بحث مستل)
Other Title(s)
Political marketing and the formation of trends in public opinion on social networking sites : an anlytical study of the two F.B. pages. : the prime minister and the partliment president
Joint Authors
صاحب، حنان حيدر
الربيعي، فاطمة عبد الكاظم حمد
Source
Issue
Vol. 2018, Issue 39 (31 Mar. 2018), pp.181-202, 22 p.
Publisher
University of Baghdad College of Mass Media
Publication Date
2018-03-31
Country of Publication
Iraq
No. of Pages
22
Main Subjects
Abstract EN
Political Marketing and the Formation of Trends in Public Opinion on Social Networking Sites An Anlytical Study of the Two F.B.
Pages: the Prime Minister and the Partliment President Asst.
Prof.: Fatima Abd Alkadhim Hamd and Hanan Haider University of Baghdad/ College of Media drfatimaabdulkadhim@comc.uobaghdad.edu.iq Abstract The social networking sites have become one of the most important promotional instruments for their characteristic of facilitation of communication and the creation of public platform for discussion and formation of new points of view.
These sites were used in the political marketing process where politicians use Facebook pages to promote their ideologies and spread their programs for the purpose of an influencing public opinion.
This research deals with the way by which political products are the Iraqi parliament.
We adopt the methodology for analyzing the contents of these pages during three months starting from September,12 2016 to March 1, 2017 characterized by a lot of changes and events, in particular the beginning of the war operations for the liberation of the city of Al-Mosul.
All these events are found in the pages of the political leaders on which emerged a number of issues raised by public opinion on Facebook with different rends.
At the end of the study, a series of results emerged; the most important of these is that the marketing objectives are directed to highlight the activities and actions of politicians.
The results also demonstrates that there is an inequality between the subjects and the various content published by politicians, that publics do not interact with them except for certain specific problems concerning their demands and needs.
One of the main problems that attract the focus of public opinion on these pages is the issues of the liberation of the city of Al-Mosul and the precariousness of public services and return of displaced in their areas.
American Psychological Association (APA)
الربيعي، فاطمة عبد الكاظم حمد وصاحب، حنان حيدر. 2018. التسويق السياسي و تشكيل اتجاهات الراي العام في مواقع التواصل الاجتماعي : دراسة تحليلية لصفحتي رئيسي الوزراء و مجلس النواب العراقي في الفيس بوك (بحث مستل). مجلة الباحث الإعلامي،مج. 2018، ع. 39، ص ص. 181-202.
https://search.emarefa.net/detail/BIM-811469
Modern Language Association (MLA)
الربيعي، فاطمة عبد الكاظم حمد وصاحب، حنان حيدر. التسويق السياسي و تشكيل اتجاهات الراي العام في مواقع التواصل الاجتماعي : دراسة تحليلية لصفحتي رئيسي الوزراء و مجلس النواب العراقي في الفيس بوك (بحث مستل). مجلة الباحث الإعلامي ع. 39 (آذار 2018)، ص ص. 181-202.
https://search.emarefa.net/detail/BIM-811469
American Medical Association (AMA)
الربيعي، فاطمة عبد الكاظم حمد وصاحب، حنان حيدر. التسويق السياسي و تشكيل اتجاهات الراي العام في مواقع التواصل الاجتماعي : دراسة تحليلية لصفحتي رئيسي الوزراء و مجلس النواب العراقي في الفيس بوك (بحث مستل). مجلة الباحث الإعلامي. 2018. مج. 2018، ع. 39، ص ص. 181-202.
https://search.emarefa.net/detail/BIM-811469
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 201-202
Record ID
BIM-811469