The impact of service quality on the customer loyalty in Sudanese banking sector
Joint Authors
Muhammad, Afra Ahmad
Ibrahim, Sadiq Bilal
Ali, Abd al-Hafiz
Source
Journal of Science and Technology : in Economic Sciences
Issue
Vol. 18, Issue 2 (31 Dec. 2017), pp.212-225, 14 p.
Publisher
Sudan University of Science and Technology Deanship of Scientific Research
Publication Date
2017-12-31
Country of Publication
Sudan
No. of Pages
14
Main Subjects
Economics & Business Administration
Abstract EN
The main objective of this study is to investigate the effect of service quality on customers loyalty in the Sudanese banking sector.
The study model was built depending on the social exchange theory, hypothese were deducted from this model and tested on 364 customers in thirty-four banks based in Khartoum State through using a non-probability sample.
The results of the study showed that the quality of the service has a significant impact on the customer attitudinal and behavioral loyalty.
American Psychological Association (APA)
Muhammad, Afra Ahmad& Ibrahim, Sadiq Bilal& Ali, Abd al-Hafiz. 2017. The impact of service quality on the customer loyalty in Sudanese banking sector. Journal of Science and Technology : in Economic Sciences،Vol. 18, no. 2, pp.212-225.
https://search.emarefa.net/detail/BIM-811643
Modern Language Association (MLA)
Ibrahim, Sadiq Bilal…[et al.]. The impact of service quality on the customer loyalty in Sudanese banking sector. Journal of Science and Technology : in Economic Sciences Vol. 18, no. 2 (2017), pp.212-225.
https://search.emarefa.net/detail/BIM-811643
American Medical Association (AMA)
Muhammad, Afra Ahmad& Ibrahim, Sadiq Bilal& Ali, Abd al-Hafiz. The impact of service quality on the customer loyalty in Sudanese banking sector. Journal of Science and Technology : in Economic Sciences. 2017. Vol. 18, no. 2, pp.212-225.
https://search.emarefa.net/detail/BIM-811643
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 223-225
Record ID
BIM-811643
