دور المهارات البيعية في تحقيق رضا و ولاء الزبائن للخدمة

Abstract EN

This study deals one of the main subjects in the field of marketing in general and advertisement in particular, which is selling skills and its role in achieving customer satisfaction and loyalty to the services in modern business environment.

This study focuses on some basic skills that must be provided to the salesmen such as communication skills and the face of objections, and also skills to deal with patterns of customers.

The study found that these skills role in achieving satisfaction and customer loyalty for service