Investigating the effect of innovation characteristics on the adoption of electronic newspapers in Jordan
Joint Authors
Awwad, Muhammad S.
al-Zubi, Fayiz Hamad
al-Majali, Sawsan Muhammad Faysal
Source
Arab Journal of Administrative Sciences
Issue
Vol. 23, Issue 1 (31 Jan. 2016), pp.115-142, 28 p.
Publisher
Kuwait University Academic Publication Council
Publication Date
2016-01-31
Country of Publication
Kuwait
No. of Pages
28
Main Subjects
Topics
Abstract EN
This study aimed at investigating the factors that affect the adoption of electronic newspapers in Jordan.
The study tested the attributes of the theory of diffusion of innovation developed by Rogers (1995), which consists of five independent variables (relative advantage, compatibility, complexity, trialability, and observability) and the dependent variable (adoption).The population com prised consumers who used electronic newspapers.
A questionnaire was distributed electronically to a convenience sample of consumers.
222 questionnaires were re turned and were suitable for analysis.
The results showed that the constructs relative advantage, compatibility, trialability, and observability of electronic newspapers were all found to have a significant and positive impact on its rate of adoption, while complexity has a significant negative impact on its rate of adoption.
Based on the findings and conclusions, a number of implications and recommendations are suggested, and some future research is proposed.
American Psychological Association (APA)
al-Zubi, Fayiz Hamad& al-Majali, Sawsan Muhammad Faysal& Awwad, Muhammad S.. 2016. Investigating the effect of innovation characteristics on the adoption of electronic newspapers in Jordan. Arab Journal of Administrative Sciences،Vol. 23, no. 1, pp.115-142.
https://search.emarefa.net/detail/BIM-814051
Modern Language Association (MLA)
al-Zubi, Fayiz Hamad…[et al.]. Investigating the effect of innovation characteristics on the adoption of electronic newspapers in Jordan. Arab Journal of Administrative Sciences Vol. 23, no. 1 (Jan. 2016), pp.115-142.
https://search.emarefa.net/detail/BIM-814051
American Medical Association (AMA)
al-Zubi, Fayiz Hamad& al-Majali, Sawsan Muhammad Faysal& Awwad, Muhammad S.. Investigating the effect of innovation characteristics on the adoption of electronic newspapers in Jordan. Arab Journal of Administrative Sciences. 2016. Vol. 23, no. 1, pp.115-142.
https://search.emarefa.net/detail/BIM-814051
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 135-138
Record ID
BIM-814051