نحو بناء مقياس خاص للجودة المدركة للخدمة البريدية
Author
Source
مجلة العلوم الاقتصادية و التسيير و العلوم التجارية
Issue
Vol. 2016, Issue 15 (30 Jun. 2016), pp.89-103, 15 p.
Publisher
University of Mohammed Boudiaf M'sila Faculty of Economics Business and Management Sciences
Publication Date
2016-06-30
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Abstract EN
Much research in perceived service quality depends on the two classic measures, Servqual and Servperf.
However, being built in industrial countries, these universal tools may not fit for the specificities of some subsectors and for the economic context of developing countries.
This study aims to develop a context-specific measure of postal perceived service quality in the setting of a developing country, Algeria.
We first conducted seven indepth interviews, with management staff of “Algérie poste”, from both high and medium level.
Based on the insights of these interviews, we formulated a battery of items as an extended preliminary questionnaire.
This questionnaire has then been introduced to a convenient sample of customers to purify it through the creteria of reliability and validity.
As a result of this process, in which we applied reliability and factor analysis, we elaborated a parsimonious scale, reflecting three components: reception, outcome, and complains treatment.
This work helps us understand better how the Algerian customer evaluates postal services, and what matters for him the most.
American Psychological Association (APA)
بوعبد الله، صالح. 2016. نحو بناء مقياس خاص للجودة المدركة للخدمة البريدية. مجلة العلوم الاقتصادية و التسيير و العلوم التجارية،مج. 2016، ع. 15، ص ص. 89-103.
https://search.emarefa.net/detail/BIM-817747
Modern Language Association (MLA)
بوعبد الله، صالح. نحو بناء مقياس خاص للجودة المدركة للخدمة البريدية. مجلة العلوم الاقتصادية و التسيير و العلوم التجارية ع. 15 (2016)، ص ص. 89-103.
https://search.emarefa.net/detail/BIM-817747
American Medical Association (AMA)
بوعبد الله، صالح. نحو بناء مقياس خاص للجودة المدركة للخدمة البريدية. مجلة العلوم الاقتصادية و التسيير و العلوم التجارية. 2016. مج. 2016، ع. 15، ص ص. 89-103.
https://search.emarefa.net/detail/BIM-817747
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 102-103
Record ID
BIM-817747