Creating customer value from strategic positioning stand-point : case study : henkel algeria in the household industry
Joint Authors
Source
Revue Reformes Economiques et Intégration En Economie Mondiale
Issue
Vol. 2014, Issue 16 (30 Jun. 2014), pp.9-44, 36 p.
Publisher
Publication Date
2014-06-30
Country of Publication
Algeria
No. of Pages
36
Main Subjects
Economics & Business Administration (Multidisciplinary)
Abstract EN
Perceived value is a substantial determinant of most purchase decisions.
Value, however, can be created by several means in which they differ in its magnitude for both customers (perceived value), and the firm (profitability).
This article focuses only on one approach in creating value which is strategic positioning.
Perceived value is discussed using the means-end chain model and assessed through conjoint analysis.
Moreover, benefit segmentation was employed to prevent the majority fallacy.
The Henkel Algeria company in the household care industry was taken as an example to illustrate the importance of the cause (strategic positioning) and the effect (customer value) and their impact on the firm.
American Psychological Association (APA)
Lalawi, Umar& Bu Karsh, Yahya. 2014. Creating customer value from strategic positioning stand-point : case study : henkel algeria in the household industry. Revue Reformes Economiques et Intégration En Economie Mondiale،Vol. 2014, no. 16, pp.9-44.
https://search.emarefa.net/detail/BIM-817953
Modern Language Association (MLA)
Lalawi, Umar& Bu Karsh, Yahya. Creating customer value from strategic positioning stand-point : case study : henkel algeria in the household industry. Revue Reformes Economiques et Intégration En Economie Mondiale No. 16 (2014), pp.9-44.
https://search.emarefa.net/detail/BIM-817953
American Medical Association (AMA)
Lalawi, Umar& Bu Karsh, Yahya. Creating customer value from strategic positioning stand-point : case study : henkel algeria in the household industry. Revue Reformes Economiques et Intégration En Economie Mondiale. 2014. Vol. 2014, no. 16, pp.9-44.
https://search.emarefa.net/detail/BIM-817953
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 42-44
Record ID
BIM-817953