دور الاتصالات التسويقية في تحسين تموقع المؤسسة : دراسة حالة مؤسسات الهاتف النقال في الجزائر

Abstract EN

This study aimed at to Knowledge the effect marketing communications on the positioning of communication institutions in Algeria With competition, the study found a correlation between the application of a mix of good communication of all forms and the mental image of the institution and its product strategies in the mind of the customer and consequently good positioning in the market.

There were many means of marketing communications of all kinds: advertising and personal selling and sales promotion, advertising, publishing, direct marketing, public relations and other means of various marketing communications companies in an attempt to use various kinds to maintain the client.