مفهوم التسويق في القرن الواحد و العشرون : مراجعة لتعريفات التسويق منذ ظهوره إلى يومنا هذا

Abstract EN

Researchers believe that scholars that studied marketing did not agree for a common definition.

Though, the issue is not that way, each definition reflects a different concept era where marketing was considered as a philosophy and an activity practiced by the organization in time series including specific philosophical and conceptual approaches.

The latter were an incubator to the content of marketing and its objectives.

This study illustrates the definitions according to the time, since the appearance of the concept of marketing till now.

It analyses also its historical roots that covers a period of ten years each; a decade is enough even theoretically for the change of axes that marketing focuses on.

Thus, to clarify the basic stations of change in definitions and to explore the correct scientific and practical course for the development of the concept of marketing