Applying virtual reality to developing customer services in hospitality industry
Other Title(s)
تطبيق الواقع الافتراضي لتطوير خدمات العملاء في صناعة الضيافة
Joint Authors
al-Shair, Nuha Sad
Abduh, Amirah Hasan
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 11, Issue 2 (31 Dec. 2014), pp.187-199, 13 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2014-12-31
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Economics & Business Administration
Abstract EN
The internet is playing an increasingly important role in the way consumers’ search and reserve travel and lodging.
Hotels of various class levels differ with respect to their property features and target markets.
Given this, one may reasonably expect a hotel’s website to reflect its market position and the interests of its target market.
Hotel industry is dynamic and accompanied by rapid changes.
The new Virtual Reality jSrontier marks another point of competition for hospitality firms.
Embracing the new opportunities presented by the internet can give a hotel a significant advantage over those choosing not to emphasize this increasingly vital marketing tool.
Virtual Reality is a technology that enables the design and implementation of new paradigms for human computer interaction applicable in various application domains.
A new and mostly unexplored field for Virtual Reality enhanced applications is tourism.
The main advantage in the application of Virtual Reality environments is in the marketing and promotion of tourism destinations and services.
Particularly, the special and exploratory nature of both Virtual Reality and tourism is an ideal factor to bring these two areas together.
By the use of brocWes, magazines, films, and/or videos people are akeady applying their power of imagination to experience new holiday destinations.
American Psychological Association (APA)
al-Shair, Nuha Sad& Abduh, Amirah Hasan. 2014. Applying virtual reality to developing customer services in hospitality industry. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 11, no. 2, pp.187-199.
https://search.emarefa.net/detail/BIM-822039
Modern Language Association (MLA)
al-Shair, Nuha Sad& Abduh, Amirah Hasan. Applying virtual reality to developing customer services in hospitality industry. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 11, no. 2 (Dec. 2014), pp.187-199.
https://search.emarefa.net/detail/BIM-822039
American Medical Association (AMA)
al-Shair, Nuha Sad& Abduh, Amirah Hasan. Applying virtual reality to developing customer services in hospitality industry. Journal of Association of Arab Universities for Tourism and Hospitality. 2014. Vol. 11, no. 2, pp.187-199.
https://search.emarefa.net/detail/BIM-822039
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 198-199
Record ID
BIM-822039