An examination of the impact of perceived value dimensions on emotional loyalty in the Algerian automotive market
Author
Source
Revue Reformes Economiques et Intégration En Economie Mondiale
Issue
Vol. 2018, Issue 25 (30 Jun. 2018)18 p.
Publisher
Publication Date
2018-06-30
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Topics
Abstract EN
This research aims to study the possible impact of perceived value dimensions on emotional loyalty.
Brand loyalty becomes a strategic imperative to maintain sustainable competitive advantage in the automotive industry.
However, little emphasis has been placed on the concept of emotional loyalty and its determinants.
Based on literature review, hypotheses were formulated.
Multi-dimensional measures from previous research were employed to measure perceived value dimensions and emotional loyalty.
Primary data were collected from 250 respondents who were chosen among the study population at the exit of Toyota dealers in Setif, Constantine, and Chenlghoum laid.
Afterward, data were analyzed through SPSS using reliability and correlation analysis to test postulated hypotheses.
The reliability test indicates that scales used to measure perceived value dimensions and emotional loyalty were reliable.
Findings of correlation analysis show that functional, emotional, and social perceived value have significant positive impact on emotional loyalty in the Algerian automotive market
American Psychological Association (APA)
Bin Isa, Kamil. 2018. An examination of the impact of perceived value dimensions on emotional loyalty in the Algerian automotive market. Revue Reformes Economiques et Intégration En Economie Mondiale،Vol. 2018, no. 25.
https://search.emarefa.net/detail/BIM-822075
Modern Language Association (MLA)
Bin Isa, Kamil. An examination of the impact of perceived value dimensions on emotional loyalty in the Algerian automotive market. Revue Reformes Economiques et Intégration En Economie Mondiale No. 25 (2018).
https://search.emarefa.net/detail/BIM-822075
American Medical Association (AMA)
Bin Isa, Kamil. An examination of the impact of perceived value dimensions on emotional loyalty in the Algerian automotive market. Revue Reformes Economiques et Intégration En Economie Mondiale. 2018. Vol. 2018, no. 25.
https://search.emarefa.net/detail/BIM-822075
Data Type
Journal Articles
Language
English
Notes
Includes appendices.
Record ID
BIM-822075