دمج الثقافة التنظيمية إلى نموذج تقبل التكنولوجيا في استخدام نظام التعلم الإلكتروني من وجهة نظر هيئة التدريس في جامعة آل البيت

Abstract EN

The study aims at investigating the factors affecting the intention to use E-Learning through testing the Technology Acceptance Model (TAM) by inclusion of organizational culture.

The population of the study consists of academic staff in all colleges and institutes within Al al-Bayt University.

)180( questionnaires were distributed and )115( were analysed via AMOS software.

The revised TAM model was evaluated through reliability and validity tests which show that the proposed model is a good tool for assimilating and interpreting the intended behavior toward using the electronic learning system.

Afterward, the researcher used descriptive analytic method to test the proposed hypotheses.

The main results of the study are as follow: (1) No statistically significant impact of organizational culture on both perceived ease of use and perceived usefulness of e-learning.

(2) No statistically significant impact of perceived ease of use on perceived usefulness of E-learning.

(3) A statistically significant impact was found for both perceived usefulness and perceived ease of use on the intention to use E -learning.

(4) No statistically significant impact of organisational culture on the intention to use E -learning.

The study recommends for considering more attention on strengthening employee perception toward potential usefulness of using technology at both individual and organisational level.

Moreover, trust between users and technology should also been built strongly through valuing highly the positive results of e-learning.

Providing training programs on using technology, especially e-learning systems will change users' perception toward its ease of use, and consequently facilitate better use