Film induced tourism : investigating the role of destination management organization in Egypt
Other Title(s)
السياحة الناجمة عن الفيلم : دراسة دور منظمات إدارة المقاصد السياحية في مصر
Author
al-Sayyid, Hamidah Abd al-Sami Muhammad
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 13, Issue 1 (30 Jun. 2016), pp.151-164, 14 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2016-06-30
Country of Publication
Egypt
No. of Pages
14
Main Subjects
Abstract EN
The close relationship between film and tourism industry created a niche tourism trend; film-induced tourism.
Destination management organizations (DMOs) are key stakeholders for generating film-induced tourism.
The main aim of this study is to explore the current film-induced marketing activities undertaken by DMOs in Egypt.
The literature review indicated that DMOs can adopt multiple marketing activities to promote film-induced tourism for their destinations.
However, they face challenges when achieving their activities.
Based on a purposive sample, the primary data were collected by using semi-structured face to face interviews with key experts in the Egyptian DMOs.
The key findings of the practical study revealed that DMOs did not introduce any successful or innovative activities to develop film-induced tourism except producing short publicity and documentary films.
The study also provides DMOs with important insights that could aid in encouraging film-induced tourism.
American Psychological Association (APA)
al-Sayyid, Hamidah Abd al-Sami Muhammad. 2016. Film induced tourism : investigating the role of destination management organization in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 13, no. 1, pp.151-164.
https://search.emarefa.net/detail/BIM-826367
Modern Language Association (MLA)
al-Sayyid, Hamidah Abd al-Sami Muhammad. Film induced tourism : investigating the role of destination management organization in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 13, no. 1 (Jun. 2016), pp.151-164.
https://search.emarefa.net/detail/BIM-826367
American Medical Association (AMA)
al-Sayyid, Hamidah Abd al-Sami Muhammad. Film induced tourism : investigating the role of destination management organization in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality. 2016. Vol. 13, no. 1, pp.151-164.
https://search.emarefa.net/detail/BIM-826367
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 160-163
Record ID
BIM-826367