Email marketing between effectiveness and incovenniece : a case of travel agencies Cairo
Other Title(s)
التسويق عبر البريد الإلكتروني ما بين الفعالية و الإزعاج : دراسة حالة على الشركات السياحية بالقاهرة
Author
Ahmad, Samih Ahmad Rifat Abd al-Baqi
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 13, Issue 1 (30 Jun. 2016), pp.75-84, 10 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2016-06-30
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Social Sciences (Multidisciplinary)
Economics & Business Administration
Abstract EN
Email marketing emerged as a viable marketing activity in the 1990s with the ascent of the Intemet.
As web sites and web traffic proliferated, businesses were able to use email to reach growing numbers of potential customers at a very low cost.
Specifically, hospitality and travel firms use e-mail marketing in maintaining a long-term relationship with customers.
With the fact that empirical studies on e-mail newsletters are nil, especially studies focusing on e-mail newsletters in the hospitality and travel industries, this study proceeds with considering literature on email marketing, customer retention and relationship marketing together with information on hospitality and travel firms to provide insights into the effectiveness of using e-mail newsletters.
The study depends on an empirical study based on a questionnaire survey of a probability random sample of travel agents’ clients in Cairo, to understand their views, the level of their interest and level of influence by email marketing in general and travel agents’ email marketing in particular.
American Psychological Association (APA)
Ahmad, Samih Ahmad Rifat Abd al-Baqi. 2016. Email marketing between effectiveness and incovenniece : a case of travel agencies Cairo. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 13, no. 1, pp.75-84.
https://search.emarefa.net/detail/BIM-826378
Modern Language Association (MLA)
Ahmad, Samih Ahmad Rifat Abd al-Baqi. Email marketing between effectiveness and incovenniece : a case of travel agencies Cairo. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 13, no. 1 (Jun. 2016), pp.75-84.
https://search.emarefa.net/detail/BIM-826378
American Medical Association (AMA)
Ahmad, Samih Ahmad Rifat Abd al-Baqi. Email marketing between effectiveness and incovenniece : a case of travel agencies Cairo. Journal of Association of Arab Universities for Tourism and Hospitality. 2016. Vol. 13, no. 1, pp.75-84.
https://search.emarefa.net/detail/BIM-826378
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 81-83
Record ID
BIM-826378