The role of electronic marketing practices in improving performance in Hurghada hotels in Egypt
Other Title(s)
دور ممارسات التسويق الإلكتروني في تحسين الأداء في المنشآت الفندقية الغردقة في مصر
Author
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 13, Issue 1 (30 Jun. 2016), pp.131-142, 12 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2016-06-30
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Marketing
History and Geography
Information Technology and Computer Science
Abstract EN
The main purpose of this paper is to examine the relationship between applying electronic marketing practices and achieving high performance rates in Hurghada City in Egypt, as it is considered as one of major tourism destinations in Egypt.
The research was conducted using a survey method.
Questionnaire forms were distributed to hotel executives in addition to pre-planned interviews with hotel managers.
Data were analyzed by using "Statistical Packages for Social Science" - SPSS software version 22.
The research results show that five-star shain hotels use electronic marketing practices more effectively than independent hotels.
Moreover, the e-marketing practices help the firms to achieve better business performance.
The findings of this study state that the major benefits of applying e-marketing practices include: maintaining a relationship with hotel guests, growth of total revenues, and achieving hotel goals.
In addition, there is a growing interest among Hurghada hotel guests in using the internet services as a source of tourism information.
American Psychological Association (APA)
Sadiq, Hani Salah. 2016. The role of electronic marketing practices in improving performance in Hurghada hotels in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 13, no. 1, pp.131-142.
https://search.emarefa.net/detail/BIM-826385
Modern Language Association (MLA)
Sadiq, Hani Salah. The role of electronic marketing practices in improving performance in Hurghada hotels in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 13, no. 1 (Jun. 2016), pp.131-142.
https://search.emarefa.net/detail/BIM-826385
American Medical Association (AMA)
Sadiq, Hani Salah. The role of electronic marketing practices in improving performance in Hurghada hotels in Egypt. Journal of Association of Arab Universities for Tourism and Hospitality. 2016. Vol. 13, no. 1, pp.131-142.
https://search.emarefa.net/detail/BIM-826385
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 140-141
Record ID
BIM-826385