Improving spa services to a better customers' attraction : a case study on red sea resorts
Joint Authors
al-Shair, Nuha S. Ismail
al-Sayyid, Sali Fathi
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 13, Issue 1 (30 Jun. 2016), pp.167-181, 15 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2016-06-30
Country of Publication
Egypt
No. of Pages
15
Main Subjects
Economics & Business Administration
Abstract EN
Purpose- In today's highly competitive hospitality environment, an inviting spa can create a truly memorable guest experience.
“Spa” is an acronym for salus per aqua, or health through water.
More than any other hotel service or amenities, Spas provide personal, intimate and comforting experience sought by today’s consumers and helping resorts and hotels need to stay competitive.
Spas that deliver the guest experience and exceed client’ expectations take into account not only what their clients are looking for, but what they may not have considered, as well.
Design/methodoIogy/approach-Using a deductive approach, case study data was collected from five hotels, located at the Red Sea, via semi structured questionnaire to top line management and SPA managers.
Research Results and Recommendations - The research focused on a sample of the Five Star chain hotel’s in Red Sea in Egypt that running SPA club.
American Psychological Association (APA)
al-Shair, Nuha S. Ismail& al-Sayyid, Sali Fathi. 2016. Improving spa services to a better customers' attraction : a case study on red sea resorts. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 13, no. 1, pp.167-181.
https://search.emarefa.net/detail/BIM-826389
Modern Language Association (MLA)
al-Shair, Nuha S. Ismail& al-Sayyid, Sali Fathi. Improving spa services to a better customers' attraction : a case study on red sea resorts. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 13, no. 1 (Jun. 2016), pp.167-181.
https://search.emarefa.net/detail/BIM-826389
American Medical Association (AMA)
al-Shair, Nuha S. Ismail& al-Sayyid, Sali Fathi. Improving spa services to a better customers' attraction : a case study on red sea resorts. Journal of Association of Arab Universities for Tourism and Hospitality. 2016. Vol. 13, no. 1, pp.167-181.
https://search.emarefa.net/detail/BIM-826389
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 180-181
Record ID
BIM-826389