A proposed model of consumption values-based brand
Other Title(s)
نموذج مقترح لبناء قيمة العلامة التجارية اعتمادا على قيمها الاستهلاكية
Author
Source
Tishreen University Journal for Research and Scientific Studies : Economic and Legal Sciences Series
Issue
Vol. 38, Issue 4 (31 Aug. 2016), pp.451-463, 13 p.
Publisher
Publication Date
2016-08-31
Country of Publication
Syria
No. of Pages
13
Main Subjects
Economics & Business Administration
Abstract EN
A survey of 273 students in major universities was conducted in December 2015 to introduce and examine the consumption values based brand equity (CVBE).
Data were gathered by questionnaires, subjects were asked to evaluate consumption values of their current smart phones, and then brand loyalty and equity of smart phones were measured.Testing the model using structural equation modeling by AMOS program shows that value for the price, functional value, emotional value, social value, epistemic value, and conditional values affect brand loyalty.
Furthermore, customer-based brand equity is determined by customer brand loyalty.
The research may represent one of the first effort in marketing literature to explain brand equity based on consumption values.
The implications for industry and academia are discussed.
American Psychological Association (APA)
al-Khidr, Muhammad. 2016. A proposed model of consumption values-based brand. Tishreen University Journal for Research and Scientific Studies : Economic and Legal Sciences Series،Vol. 38, no. 4, pp.451-463.
https://search.emarefa.net/detail/BIM-827313
Modern Language Association (MLA)
al-Khidr, Muhammad. A proposed model of consumption values-based brand. Tishreen University Journal for Research and Scientific Studies : Economic and Legal Sciences Series Vol. 38, no. 4 (2016), pp.451-463.
https://search.emarefa.net/detail/BIM-827313
American Medical Association (AMA)
al-Khidr, Muhammad. A proposed model of consumption values-based brand. Tishreen University Journal for Research and Scientific Studies : Economic and Legal Sciences Series. 2016. Vol. 38, no. 4, pp.451-463.
https://search.emarefa.net/detail/BIM-827313
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-827313