Film-induced tourism : the effect of Turkish drama on tourist motivation and travel decisions of Egyptian viewers

Abstract EN

Within the last decade, film-induced tourism has gained increasing attention fi'om academics and practitioners alike.

This is due to the fact that film tourism has become a growing phenomenon worldwide, driven by both the growth of the entertainment industry as well as the increase in international travel.

However, the study of film-induced tourism is relatively new in tourism research.

This paper is particularly concerned with observing & analyzing the effects of Turkish drama series on the motivation and travel decisions of Egyptian viewers.

The objective of this research is to examine the tourism-inducing effects of these Turkish drama series on the motivation of Egyptian tourists to travel to Turkey.

This field research is conducted through surveying a sample of Egyptian satellite-channel audience.