Best practices to maintain a high hotel evaluation rate on review sites : analytical study applied to five stare hotel on trip advisor
Joint Authors
Mayuf, Majdi Abd al-Alim
Badran, Nabil Ali
Sad, Hisham Izzat
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 10, Issue (s) (31 Dec. 2013), pp.75-85, 11 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2013-12-31
Country of Publication
Egypt
No. of Pages
11
Main Subjects
Economics & Business Administration (Multidisciplinary)
Abstract EN
It has been reported in many cases that Word of Mouth (WOM) is a very effective marketing tool.
In hotel industry, most customers choose hotels based on recommendation of a friend, it (word of mouth) is one of the important factors in hotel selection decision.
This effect is magnified for e-WOM, where the impact of online dissemination of opinion is more and far- reaching and more rapid.
Trip advisor is the authority site used by travelers to read real information, tips, advices, and opinions.
It provides information on cities, attractions, hotels, and restaurants supplemented with contributions from real travellers, much of researches have focused on the impact of review sites Polarity.
It is clear that positive reviews are good and negative reviews are bad, but the picture is more complicated, as Ye, Law et al.
(2009) shows how a 10% improvement in reviews rating can increase sales figures by 4.4%.
That rises in mind an important question “how can hotel maintain a high Evaluation rate in review sites?” The researcher used a methodology like die gap analysis to identify the practices that are applicable by hoteliers and acceptable guest and can increase positive reviews and decrease negative reviews.
The study revealed five main practices includes; providing your customers with remarkable experiences, avoiding exceeded expectations, having the right staff, asking your guest for a review and replying of hotel guests.
It also discussed the details of each of tliese practices to give the hoteliers recommended guidelines to maintain high quality evaluation rate on review sites.
American Psychological Association (APA)
Mayuf, Majdi Abd al-Alim& Sad, Hisham Izzat& Badran, Nabil Ali. 2013. Best practices to maintain a high hotel evaluation rate on review sites : analytical study applied to five stare hotel on trip advisor. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 10, no. (s), pp.75-85.
https://search.emarefa.net/detail/BIM-828927
Modern Language Association (MLA)
Mayuf, Majdi Abd al-Alim…[et al.]. Best practices to maintain a high hotel evaluation rate on review sites : analytical study applied to five stare hotel on trip advisor. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 10, Special issue (Dec. 2013), pp.75-85.
https://search.emarefa.net/detail/BIM-828927
American Medical Association (AMA)
Mayuf, Majdi Abd al-Alim& Sad, Hisham Izzat& Badran, Nabil Ali. Best practices to maintain a high hotel evaluation rate on review sites : analytical study applied to five stare hotel on trip advisor. Journal of Association of Arab Universities for Tourism and Hospitality. 2013. Vol. 10, no. (s), pp.75-85.
https://search.emarefa.net/detail/BIM-828927
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 84-85
Record ID
BIM-828927