Evaluating the primary attributes influencing customers satisfaction with food courts services

Abstract EN

This paper aims to evaluate the significance of various factors affecting consumer’s choice of fast food restaurant and cafeterias situated in selected food courts.

The research relied upon a consumer oriented approach in order to explore the impact of many attributes of the food courts concept.

Thus, a number of correlations were tested m the process.

The primary findings confirmed that the age factor has a significant correlation with both the service quality elements and the overall level of satisfaction.

The most crucial factors affecting customers’ choices regarding the food courts concept were also identified.