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Investigating the trend of British tour operators’ brochures and websites in presnting the Egyptian coastal destination
Other Title(s)
التحقيق في اتجاه كتيبات منظمي الرحلات البريطانيين و المواقع في تقديم وجهات الساحلية المصرية
Joint Authors
Talat, Nashwa M.
Ilyas, Wafa A.
Abd al-Jalil, Sabirin J.
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 9, Issue 1 (30 Jun. 2012), pp.103-109, 7 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2012-06-30
Country of Publication
Egypt
No. of Pages
7
Main Subjects
Abstract EN
Whilst traditional heritage tourism has been the major attractor for tourists visiting Egypt, recent diversification of tourism has resulted in high-quality coastal products.
As the British market is a fast growing market segment, this paper examines the trend of the British tour operators’ brochures and websites towards presenting the Egyptian coastal tourism.
The study was conducted by examining and researching various brochures and websites of major United Kingdom high street tour operators using content and statistical analysis techniques.
The analysis showed that the coastal destinations were promoted and portrayed more than the other destinations in Egypt.
The Red Sea and Aqaba Gulf resorts are amongst Egypt’s top attractions and are included in most of the Egyptian all-inclusive packages.
Additionally, most of the images depicting tourist activities in the Govemorates of Red Sea and South Sinai are for diving and snorkelling.
Thomson website was ranked one of the top British tour operators selling Egyptian coastal holidays.
Finally the North Coast is not promoted at all as a tourist destination in the brochures and websites.
American Psychological Association (APA)
Ilyas, Wafa A.& Abd al-Jalil, Sabirin J.& Talat, Nashwa M.. 2012. Investigating the trend of British tour operators’ brochures and websites in presnting the Egyptian coastal destination. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 9, no. 1, pp.103-109.
https://search.emarefa.net/detail/BIM-830574
Modern Language Association (MLA)
Ilyas, Wafa A.…[et al.]. Investigating the trend of British tour operators’ brochures and websites in presnting the Egyptian coastal destination. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 9, no. 1 (Jun. 2012), pp.103-109.
https://search.emarefa.net/detail/BIM-830574
American Medical Association (AMA)
Ilyas, Wafa A.& Abd al-Jalil, Sabirin J.& Talat, Nashwa M.. Investigating the trend of British tour operators’ brochures and websites in presnting the Egyptian coastal destination. Journal of Association of Arab Universities for Tourism and Hospitality. 2012. Vol. 9, no. 1, pp.103-109.
https://search.emarefa.net/detail/BIM-830574
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 108-109
Record ID
BIM-830574