The attributes of sun and destination that affect tourists' satisfaction and return pattern : the case of Sharm El Sheikh

Abstract EN

Tourism is currently recognized as one of the sectors that pro^'ides the largest contribution to the economic development of countries.

On the other hand, each destinati on offers a variety of products and services to attract visitors so that cach tourist has an opportunity to choose from a set of destinations.

Thus, high competition among sun, sea, and sand destinations has recently been identified in tourism.

In this sense, it should be emphasized that destinations mainly compete based on their attributes relative to rivals in the marketplace.

This study is aiming to investigate the relationship between tourists' perceptions towards the destination attributes, tourist satisfaction, and their return patterns.

The study is interested also in understanding which destination components contribute to increasing return intention judgments, and whether visitors develop their satisfaction and return patterns judgments based on different attributes of the destination.

Sharm El-sheikh is selected to be the case study as it is one of the most well-known sun, sea, and sand destination in Egypt.