الاتصال و دوره في نجاح العلاقات العامة في المؤسسة

Abstract EN

The success of the establishment is achieving the intended objectives, strategies and plans, which mast give a full interest to the internal and external public.

Thus, it relies on the public relations.

The latter has a great role in the transmission of information in a smooth and efficient way through communication.

The communication is the essence in public relations; its main function is dealing with the internal and external communication with all aspects including the communication with people, dynamics, idiosyncrasies and methods.

The success of the public relations depends largely on the success of its plan in choosing the suitable ways and means of communication to the different internal and external audiences, in addition to selecting the quality and the quantity of the communicative letters by which the public relations program succeeds.