دور العوامل الديموغرافية للمستهلك النهائي في تحديد أهمية الخدمات المقدمة بالأسواق الممتازة : دراسة تطبيقية على عينة من المستهلكين بولاية الجزائر

Abstract EN

This study attempts to identify the role of demographic factors to the final consumer and how it can affect it while taking a decision to purchase a product or when selected for a particular store.

When the final consumer resides in an area such as markets sell great excellent example, it would be under the influence of factors and circumstances surrounding the situation and consumer purchasing power for this kind of shops, which offer the consumer a large variety of miscellaneous services and integrated with each other.

The end consumers do not respond to those services proposed to them the same way, may be due to the difference between them in demographic characteristics such as sex, age, professional social, income.

This is what will try to the current study, explained the basis of the quantitative study by the survey of a sample of visitors to one of the supermarkets into the study.