The impact of big data on business intelligence : a field study on Jordanian telecommunication companies
Other Title(s)
أثر البيانات الضخمة على ذكاء الأعمال : دراسة ميدانية في شركات الاتصالات الأردنية
Dissertant
Thesis advisor
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2018
English Abstract
-This study aims to investigative the impact of Big Data on Business Intelligence in Jordanian telecommunication companies.
In order to achieve the objectives of this study, the data were collected through answering questionnaires by using simple random for a sample whose size is 312 employees who are working at Jordanian telecommunication companies (Zain, Orange and Umniah).
Furthermore, the researcher applied the Statistical Package of Social Science (SPSS) for analytical and descriptive statistics.
Additionally, to answer the research questions, the study used frequencies, means, standard deviations, and Cronbach’s Alpha test to examine the consistency and reliability of the data collection tool.
The study concluded that there is impact of Big Data on the Business Intelligence in the Jordanian telecommunication companies.
Moreover, the results show that there is a strong impact among Big Data (Volume, Velocity, and Variety) on Business Intelligence (Organizational, Process, and Technology).
Finally, the thesis recommends the telecommunication companies to be more support for their Big Data analytics tools since it would help the companies to discover the hidden knowledge from the massive data and to start to adapt using Big Data analytics in order to survive in the digitalized and dynamic markets
Main Subjects
Topics
No. of Pages
86
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : General framework.
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Study methodology (method and procedures).
Chapter Four : Data analysis and hypothesis testing.
Chapter Five : Results discussion, conclusion and recommendations.
References.
American Psychological Association (APA)
Nafi, Wisam Ibrahim. (2018). The impact of big data on business intelligence : a field study on Jordanian telecommunication companies. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-834144
Modern Language Association (MLA)
Nafi, Wisam Ibrahim. The impact of big data on business intelligence : a field study on Jordanian telecommunication companies. (Master's theses Theses and Dissertations Master). Middle East University. (2018).
https://search.emarefa.net/detail/BIM-834144
American Medical Association (AMA)
Nafi, Wisam Ibrahim. (2018). The impact of big data on business intelligence : a field study on Jordanian telecommunication companies. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-834144
Language
English
Data Type
Arab Theses
Record ID
BIM-834144
