المسؤولية الاجتماعية و أثرها على الصورة الذهنية للشركات

Abstract EN

This study aimed to knowledge the impact of social responsibility to improve the mental image of the companies, descriptive analytical method was used and the sample size of 125 respondents soft distributed to Sudanese telecommunications companies, the study found a positive correlation between social responsibility and the mental image.

The study recommends that the decision-makers to apply the social responsibility inside and outside the organization to improve the mental image of the company.