واقع العلاقات العامة بالجامعات السعودية : دراسة ميدانية
Other Title(s)
The reality of public relations in Saudi Universities : a field study
Author
Source
المجلة العربية للإعلام و الاتصال
Issue
Vol. 2018, Issue 19 (31 May. 2018), pp.143-184, 42 p.
Publisher
Saudi Association for Media and Communication :
Publication Date
2018-05-31
Country of Publication
Saudi Arabia
No. of Pages
42
Main Subjects
Abstract EN
Acknowledging that the Public Relations Department is one of the components of administration in Saudi universities , it is assumed to reflect its real face and the progress of the services, in addition to providing views and impressions of its audiences by which official decision makers can modify the policies and actions in accordance with the hopes and aspirations of the target audience of service .
In that spirit , an urgent need has been crystallized to know the reality of Public Relations in Saudi universities.
Accordingly , the results of this study indicated : 1.
The programs provided by the public relations to the public is unconvincing 2.
Lack of discontentment about educational programs implemented by the Department of Public Relations 3.
Failure of public relations of providing appropriate programs.
4.
Existence of significant differences with statistical indications on public satisfaction about Public Relations Programs in Saudi Universities depending on the academic qualification variables.
American Psychological Association (APA)
الحوشان، بركة بن زامل بن بركة. 2018. واقع العلاقات العامة بالجامعات السعودية : دراسة ميدانية. المجلة العربية للإعلام و الاتصال،مج. 2018، ع. 19، ص ص. 143-184.
https://search.emarefa.net/detail/BIM-836825
Modern Language Association (MLA)
الحوشان، بركة بن زامل بن بركة. واقع العلاقات العامة بالجامعات السعودية : دراسة ميدانية. المجلة العربية للإعلام و الاتصال ع. 19 (أيار 2018)، ص ص. 143-184.
https://search.emarefa.net/detail/BIM-836825
American Medical Association (AMA)
الحوشان، بركة بن زامل بن بركة. واقع العلاقات العامة بالجامعات السعودية : دراسة ميدانية. المجلة العربية للإعلام و الاتصال. 2018. مج. 2018، ع. 19، ص ص. 143-184.
https://search.emarefa.net/detail/BIM-836825
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 181-182
Record ID
BIM-836825