الاستعارة و بعدها الحجاجي في الخطاب الإقناعي

Abstract EN

The Pilgrimage and persuasion when building a Pilgrim article it depends different orbital and a variety of mechanisms, are not concerned with a particular domain, and it is compliant, according to the pilgrimage used and among these mechanisms we have a metaphor, which is considered among the orbital rhetorical mechanisms, which have a distinct role in contemporary rhetoric, as they play an active role in our speeches daily, literary, divided into Excellent metaphor and other orbital, the latter of which is considered one of the means to exploit pilgrimage with a view to directing his speech, and the achievement of its objectives orbital, they are of the orbital, is the analogy consists from two Introductions and conclusion, and lies in the intervention mechanisms claim and objection.