Review of public relations campaigns

Abstract EN

A Public Relations (PR) campaigns define as a series of activities that are planned in advance and identify with a particular objective.

This stands out from different zones of PR, for example, general continuous reputation strategies, paid advertising, and responding to events.

Public Relations campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers.

Exposure to such messages is, therefore, generally passive.

Campaigns like this are always competing with factors, for example, powerful social norms, pervasive product marketing.

PR campaigns concerns the management of communication between a high profile individual, organization, company, business or other entity and the public.

Some of the activities that may be involve in PR campaign could incorporate working with media, speaking at conferences or meeting, handling management crisis, inter-company staff communication and social media planning and usage.

Campaigns are a basic part of effective PR and depend upon careful planning and management.

In this Review we discuss the characteristics, planning and management of PR campaigns, and give examples of world wild PR campaigns related to human health