الطرائق و الأساليب المنهجية في الدراسات الإعلامية

Abstract EN

There have been many writings and discussions that dealt with the details and interpretation of the research methods and the identification of the methods and methodological methods used by researchers and writers as they deal with research topics and problems in all fields of natural and human sciences.

But we noticed that the movement of science and its knowledge and development requires the identification of suitable tools and methodological methods appropriate for each type of science.

In other words, attempts should be established to build appropriate methodological tools for human and cognitive activity that can be referred to as a specific science that sets out certain paths of the human sciences which is certainly the origin of all the systematic and research construction of human, social and historical knowledge, etc.

Due to the expansion of the media’ activity and its importance and development in different life and overlapping with the branches of social and human sciences in general, it is necessary to identify and sort special tools employing them with this human and technical activity.

Thus, that the methodological tools used in media studies with their impact and effect and audience are appropriate for the development of information gathering and measuring quantitatively and qualitatively.

So we can subject a topic to be analyzed or surveyed by means of quantitative mathematical tools and indices so that we can describe and determine their factors and its main and subsidiary variables accurately.

By turn, we confirm that the process of depicted description needs to set of relations and statistical links that should be available to reflect the hypotheses or queries of the research.

What we will find in this research are scientific attempts to find scientific methods and tools aiming to establish special scientific approaches media phenomena for and its surrounding interferences and dynamic interact