الإطار المفاهيمي لتطبيق المقارنة المرجعية و أهميتها للمنظمات الحديثة

Abstract EN

The benchmarking process consider a good tool for identifying shortcomings compared to others to work on completing the shortage as well as a way to make sure the goals to be achieved will commensurate with the needs of the market, we must put general objectives on the basis of performance level which achieved by the best competitors (market leader) and then create best methods can be used to make improvements .

It concluded Find benchmarking methodology can benefit from the knowledge and information that is obtained from the reference organizations, and put them into practice in order to reduce the difference between the organization of reference and organizations in the lead, Gat that failure to do so leads to the waste of time and money incurred by the organization to get on that information.