Marketing of Somali livestock : a strategic approach
Author
Source
Issue
Vol. 1, Issue 2016 (31 Dec. 2016), pp.118-144, 27 p.
Publisher
Mogadishu University Institute Somali Studies
Publication Date
2016-12-31
Country of Publication
Somalia
No. of Pages
27
Main Subjects
Abstract EN
Livestock is a leading sector in Somali economy which contributes to the GDP and export earning in hard currency.
There have been various challenges facing production, processing and marketing of this sector.
This paper aims to develop and analyze market driven value chain management strategies with holistic marketing approach, by identifying major constraints and opportunities of the livestock value chain.
Stages of livestock production and marketing development are also discussed with recommendations of reorganizing livestock value chain system and quality control to improve the overall performance of the cluster.
The proposed marketing strategies focus on livestock infrastructure development access to markets & marketing system, cost effectiveness of inputs and processing, empowerment policy framework, improvement of post-harvest handling facilities, satisfying quality standards and enhancing competitiveness of livestock trading system
American Psychological Association (APA)
Husayn, Adam Ahmad. 2016. Marketing of Somali livestock : a strategic approach. Somali Studies،Vol. 1, no. 2016, pp.118-144.
https://search.emarefa.net/detail/BIM-854692
Modern Language Association (MLA)
Husayn, Adam Ahmad. Marketing of Somali livestock : a strategic approach. Somali Studies Vol. 1 (2016), pp.118-144.
https://search.emarefa.net/detail/BIM-854692
American Medical Association (AMA)
Husayn, Adam Ahmad. Marketing of Somali livestock : a strategic approach. Somali Studies. 2016. Vol. 1, no. 2016, pp.118-144.
https://search.emarefa.net/detail/BIM-854692
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 143-144
Record ID
BIM-854692