Determinants of Electronic word of mouth (EWOM) influence on hotel customers' purchasing decision
Other Title(s)
محددات تأثير الكلمة الإلكترونية المنقولة على قرار الشراء لدى عملاء الفنادق
Joint Authors
Aziz, Wail Mahmud
Abd al-Aziz, Muhammad al-Sayyid
Khalifah, Jamal Sayyid Ahmad
Mayuf, Majdi Abd al-Alim Abd al-Ati
Source
International Journal of Heritage, Tourism, and Hospitality
Issue
Vol. 9, Issue 2 (30 Sep. 2015), pp.194-223, 30 p.
Publisher
Fayoum University Faculty of Tourism and Hotels
Publication Date
2015-09-30
Country of Publication
Egypt
No. of Pages
30
Main Subjects
Economics & Business Administration
Abstract EN
Research has widely demonstrated that personal sources of information like EWOM are more influential than traditional advertising.
The potential impact of others' opinions has dramatically increased with the development of the internet.
Since the hospitality and tourism products and services contain more interpersonal interaction that needs to be experienced by consumers, the influence of EWOM in hospitality industry is more significant than in other industries.
However, very little is known about what makes certain opinions more influential than other.
The purpose of this paper is to examine the determinants of electronic word of mouth influence on hotel customer purchasing decision.
To achieve this goal, the study used a questionnaire to collect data from 500 hotel customers in Sharm-elshikh as one of the touristic destinations in Egypt.
It has employed linear regression to measure the influence of EWOM determinants on hotel customer purchasing decision.
The study results show that the influence of EWOM depends on source credibility, valence, and volume of information obtained from EWOM.
Also we find that there is a relationship between receiver characteristics like receiver expertise and EWOM influence.
The results further indicate that the type of website and type of the product which EWOM are about has a significant impact on EWOM influence.
The findings of the paper provide information to managers and marketers from hotels as to why there is a necessity to pay close attention to what being said about them via EWOM and also how to effectively manage their online presence
American Psychological Association (APA)
Abd al-Aziz, Muhammad al-Sayyid& Aziz, Wail Mahmud& Khalifah, Jamal Sayyid Ahmad& Mayuf, Majdi Abd al-Alim Abd al-Ati. 2015. Determinants of Electronic word of mouth (EWOM) influence on hotel customers' purchasing decision. International Journal of Heritage, Tourism, and Hospitality،Vol. 9, no. 2, pp.194-223.
https://search.emarefa.net/detail/BIM-854771
Modern Language Association (MLA)
Abd al-Aziz, Muhammad al-Sayyid…[et al.]. Determinants of Electronic word of mouth (EWOM) influence on hotel customers' purchasing decision. International Journal of Heritage, Tourism, and Hospitality Vol. 9, no. 2 (Sep. 2015), pp.194-223.
https://search.emarefa.net/detail/BIM-854771
American Medical Association (AMA)
Abd al-Aziz, Muhammad al-Sayyid& Aziz, Wail Mahmud& Khalifah, Jamal Sayyid Ahmad& Mayuf, Majdi Abd al-Alim Abd al-Ati. Determinants of Electronic word of mouth (EWOM) influence on hotel customers' purchasing decision. International Journal of Heritage, Tourism, and Hospitality. 2015. Vol. 9, no. 2, pp.194-223.
https://search.emarefa.net/detail/BIM-854771
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-854771