دور مواقع التواصل الاجتماعي في دعم اتصالات المسؤولية الاجتماعية للشركات : دراسة حالة على "شركة طيران الاتحاد"
Other Title(s)
The role of social media in enhancing companies’ social responsibility communications : a case study on Etihad airways
Author
طنطاوي، ميرهان محسن محمد السيد
Source
مجلة بحوث العلاقات العامة الشرق الأوسط
Issue
Vol. 4, Issue 10 (31 Mar. 2016)40 p.
Publisher
Egyptian Public Relations Association
Publication Date
2016-03-31
Country of Publication
Egypt
No. of Pages
40
Main Subjects
Sociology and Anthropology and Social Work
Information Technology and Computer Science
Abstract EN
Social Responsibility for Companies (CSR) has become a fundamental and important part of its business segment, which enhances the competitiveness and supports its reputation among its customers in addition to strengthening the relationship with stakeholders.
The purpose of this study is to identify the nature of the employment of the social networking sites Facebook in support of Social Responsibilities communications (CSR) as a strategic tool within its communication Program in "Etihad Airways".
In order to collect the data, a qualitative analysis and case study approach was used.
The company selected for case study is “Etihad Airways” because it gained an excellence Awards in the field of social responsibility.
The study revealed that; there is a diversity of social media used by Etihad Airways as part of its work to enhance corporate social responsibility communications toward customers and employees via Facebook, Twitter, YouTube, Instagram and google +, and through this diversity of social media channels.
As well as, The company was able to highlight the diversity of the programs and activities of social responsibility which included the recruitment and citizenship, development of services provided to the internal and external customers, environment and sustainable development, humanitarian and charity toward the community.
The study shows also a strong and rapid interaction with the company customers via comments and posts and admiration as published via the social networking page.
American Psychological Association (APA)
طنطاوي، ميرهان محسن محمد السيد. 2016. دور مواقع التواصل الاجتماعي في دعم اتصالات المسؤولية الاجتماعية للشركات : دراسة حالة على "شركة طيران الاتحاد". مجلة بحوث العلاقات العامة الشرق الأوسط،مج. 4، ع. 10.
https://search.emarefa.net/detail/BIM-855700
Modern Language Association (MLA)
طنطاوي، ميرهان محسن محمد السيد. دور مواقع التواصل الاجتماعي في دعم اتصالات المسؤولية الاجتماعية للشركات : دراسة حالة على "شركة طيران الاتحاد". مجلة بحوث العلاقات العامة الشرق الأوسط مج. 4، ع. 10 (كانون الثاني / آذار 2016).
https://search.emarefa.net/detail/BIM-855700
American Medical Association (AMA)
طنطاوي، ميرهان محسن محمد السيد. دور مواقع التواصل الاجتماعي في دعم اتصالات المسؤولية الاجتماعية للشركات : دراسة حالة على "شركة طيران الاتحاد". مجلة بحوث العلاقات العامة الشرق الأوسط. 2016. مج. 4، ع. 10.
https://search.emarefa.net/detail/BIM-855700
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 190-193
Record ID
BIM-855700