The influence of hotel customer demographics on their trust on EWOM
Joint Authors
Abd al-Aziz, Muhammad al-Sayyid
Mayuf, Majdi Abd al-Alim Abd al-Ati
Source
International Journal of Heritage, Tourism, and Hospitality
Issue
Vol. 10, Issue 2 (30 Sep. 2016), pp.391-407, 17 p.
Publisher
Fayoum University Faculty of Tourism and Hotels
Publication Date
2016-09-30
Country of Publication
Egypt
No. of Pages
17
Main Subjects
Abstract EN
The advancement of internet technologies increased the number of travelers who are using the internet to seek destination information, and one of the most important information sources when consumer is making a purchase decision is EWOM.
It has higher credibility, empathy, and relevance than marketer-created sources of information.
While a lot of studies addressed the impact of EWOM on customer trust and purchasing decision, only few studies have discussed the role of receiver's demographic characteristics in determining the influence of EWOM.
So, this study comes to meet this gap and identify the determinants that affect the customer trust of EWOM in hotel industry, and shows the role of demographic characteristics in determining the influence of "EWOM" on hotel customer trust.
The study targeted the hotel customers of Sharm El sheikh city using a questionnaire form.
Two quantitative analysis methods were used; linear regression to test the relation between EWOM determinants and the customer's trust of EWOM, and the compare mean function with ANOVA analysis to identify the differences between categories of respondents due to their demographic characteristics.
Result of the study would assist hoteliers identify the determinants of EWOM that can influence customers trust, and how to manage these determinants with the different demographic market segments.
American Psychological Association (APA)
Abd al-Aziz, Muhammad al-Sayyid& Mayuf, Majdi Abd al-Alim Abd al-Ati. 2016. The influence of hotel customer demographics on their trust on EWOM. International Journal of Heritage, Tourism, and Hospitality،Vol. 10, no. 2, pp.391-407.
https://search.emarefa.net/detail/BIM-855924
Modern Language Association (MLA)
Abd al-Aziz, Muhammad al-Sayyid& Mayuf, Majdi Abd al-Alim Abd al-Ati. The influence of hotel customer demographics on their trust on EWOM. International Journal of Heritage, Tourism, and Hospitality Vol. 10, no. 2 (Sep. 2016), pp.391-407.
https://search.emarefa.net/detail/BIM-855924
American Medical Association (AMA)
Abd al-Aziz, Muhammad al-Sayyid& Mayuf, Majdi Abd al-Alim Abd al-Ati. The influence of hotel customer demographics on their trust on EWOM. International Journal of Heritage, Tourism, and Hospitality. 2016. Vol. 10, no. 2, pp.391-407.
https://search.emarefa.net/detail/BIM-855924
Data Type
Journal Articles
Language
English
Record ID
BIM-855924