Assessing the balanced scorecard as a performance measurement system in travel agencies
Author
al-Sayyid, Hamidah Abd al-Sami Muhammad
Source
Journal of the Faculty of Tourism and Hotels
Issue
Vol. 12, Issue 1 (30 Jun. 2015), pp.131-147, 17 p.
Publisher
Alexandria University Faculty of Tourism
Publication Date
2015-06-30
Country of Publication
Egypt
No. of Pages
17
Main Subjects
Economics & Business Administration
Abstract EN
The balanced scorecard (BSC) has gained its popularity as a performance measurement system in all sectors, such as manufacturing and services.
The BSC is built upon four main areas, respectively; learning and growth, internal business process, customer and financial perspectives.
The key objective of this research is to examine the applicability of the BSC as a tool for performance measurement at travel agencies in Egypt.
The literature introduces the definitions of BSC, its benefits and limitations.
The study is exploratory in nature, utilizing online structured questionnaire which is directed to tourism managers.
A sample size of (86) managers has been introduced in this research.
The main findings of the practical study revealed that even though the BSC measures have been used extensively in the travel agencies, the respondents' managers weren't aware of the BSC concept.
That result clarifies that there isn't a relationship between using the measures of BSC and the awareness of that concept.
The study also identified the key challenges that could face travel agencies when implementing BSC
American Psychological Association (APA)
al-Sayyid, Hamidah Abd al-Sami Muhammad. 2015. Assessing the balanced scorecard as a performance measurement system in travel agencies. Journal of the Faculty of Tourism and Hotels،Vol. 12, no. 1, pp.131-147.
https://search.emarefa.net/detail/BIM-856741
Modern Language Association (MLA)
al-Sayyid, Hamidah Abd al-Sami Muhammad. Assessing the balanced scorecard as a performance measurement system in travel agencies. Journal of the Faculty of Tourism and Hotels Vol. 12, no. 1 (2015), pp.131-147.
https://search.emarefa.net/detail/BIM-856741
American Medical Association (AMA)
al-Sayyid, Hamidah Abd al-Sami Muhammad. Assessing the balanced scorecard as a performance measurement system in travel agencies. Journal of the Faculty of Tourism and Hotels. 2015. Vol. 12, no. 1, pp.131-147.
https://search.emarefa.net/detail/BIM-856741
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-856741