Shaping destination marketing through travel blogs: understanding Egypt's attributes affecting bloggers’ choice
Author
Source
Journal of the Faculty of Tourism and Hotels
Issue
Vol. 13, Issue 1 (30 Jun. 2016), pp.62-79, 18 p.
Publisher
Alexandria University Faculty of Tourism
Publication Date
2016-06-30
Country of Publication
Egypt
No. of Pages
18
Main Subjects
Topics
Abstract EN
Travel blogs are considered an important tool for destination marketing.
Bloggers’ narrative reflects their tourist experience and their comments often contain recommendations and their intentions to revisit the destinations their stories are about.
Travel blog monitoring is considered an effective method for destination marketers to assess their service quality and improve travelers’ overall experiences.
The purpose of this study is to examine how travel blogs can be a powerful tool through the e-WOM in destination marketing.
The study used a qualitative research to analyze blogs content and demonstrate Egypt’s attributes that made bloggers’ choice.
Tourism destination marketing organizations in Egypt could develop successfully their attractions and service quality through generated travel blogs information.
American Psychological Association (APA)
Hifni, Lamya. 2016. Shaping destination marketing through travel blogs: understanding Egypt's attributes affecting bloggers’ choice. Journal of the Faculty of Tourism and Hotels،Vol. 13, no. 1, pp.62-79.
https://search.emarefa.net/detail/BIM-856751
Modern Language Association (MLA)
Hifni, Lamya. Shaping destination marketing through travel blogs: understanding Egypt's attributes affecting bloggers’ choice. Journal of the Faculty of Tourism and Hotels Vol. 13, no. 1 (2016), pp.62-79.
https://search.emarefa.net/detail/BIM-856751
American Medical Association (AMA)
Hifni, Lamya. Shaping destination marketing through travel blogs: understanding Egypt's attributes affecting bloggers’ choice. Journal of the Faculty of Tourism and Hotels. 2016. Vol. 13, no. 1, pp.62-79.
https://search.emarefa.net/detail/BIM-856751
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 77-79
Record ID
BIM-856751