Building brand image through corporate social responsibility : case study on Mobilis Telecommunication Company
Joint Authors
Source
Dirassat Journal Economic Issue
Issue
Vol. 8, Issue 1 (31 Jan. 2017), pp.121-135, 15 p.
Publisher
University of Laghouat Faculty of Economics Commercial and Management Sciences
Publication Date
2017-01-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Abstract EN
The present research seeks to investigate the impact of corporate social responsibility on building brand image in the telecommunication sector; the concept of corporate social responsibility (CSR) has gained extensive consideration in recent years.
Nowadays firms are using CSR to build brand image and to establish long lasting relations with its stakeholders.
However, the relationship between brand image and corporate social responsibility has not been sufficiently explored .Acase study of leading Telecommunication Company Mobilis was conducted.
Hypotheses were developed and all of them were accepted.
Results showed that social responsible activities of a firm enhance the brand image.
American Psychological Association (APA)
Bu Akkaz, Hajir& Miraj, Hawwari. 2017. Building brand image through corporate social responsibility : case study on Mobilis Telecommunication Company. Dirassat Journal Economic Issue،Vol. 8, no. 1, pp.121-135.
https://search.emarefa.net/detail/BIM-859637
Modern Language Association (MLA)
Bu Akkaz, Hajir& Miraj, Hawwari. Building brand image through corporate social responsibility : case study on Mobilis Telecommunication Company. Dirassat Journal Economic Issue Vol. 8, no. 1 (Jan. 2017), pp.121-135.
https://search.emarefa.net/detail/BIM-859637
American Medical Association (AMA)
Bu Akkaz, Hajir& Miraj, Hawwari. Building brand image through corporate social responsibility : case study on Mobilis Telecommunication Company. Dirassat Journal Economic Issue. 2017. Vol. 8, no. 1, pp.121-135.
https://search.emarefa.net/detail/BIM-859637
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-859637