من الاتصال بالمحاججة إلى الخطاب الإقناعي : مقاربة اتصالية (communication argumentative)‎

Abstract EN

This paper is an attempt to highlight and undercourse that a lot institutions inclined to adopt the methods of Philo-Communication in building a modern communication policies based on scientific grounds and approaches theory that focused on the speech of Philo-Communication in its means of communication content, whether periodic publication or brochures, as well as to pillar of audio- visual necessity.

Philo-Communication has become a very much important not only in the communication field but also enthused and adopted by the public and societal communication.

Thus.

It’s very much important to return and to provide and display theories and approaches that analysis and referred to Philo-communication in order to know the backgrounds for this kind of knowledge which is consistent and uses in the field of advertising and media campaigns and all kinds of media communication and even in the political sphere to become an important part in political contact.

Therefore, the major question of this paper is: Is there a particular theory regarding Philo-Communication? Hence, the objective of this paper is to provide the most important theoretical that talk regarding this thoughtful of communication and the pioneers and leaders in this field.