How crowding influences emotional, perceptual and behavioural reactions in store
Joint Authors
al-Bashir, Sabirinah
Shanini, Abd al-Rahman
Source
Maghreb Review of Economics and Management
Issue
Vol. 4, Issue 1 (31 Mar. 2017), pp.27-44, 18 p.
Publisher
Publication Date
2017-03-31
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Abstract EN
The aim of this research is to test the effect of crowding on emotional, perceptual and behavioural reactions of consumer within a store.
A survey was conducted in a cosmetic department using a questionnaire administered face-to-face on a sample of 192 consumers.
This allowed us to demonstrate that the two dimensions of crowding (social and spatial) affect differently emotional states, the perception of the global environment of the store, as well as the approach/avoidance behaviour.
Our results showed that in-store crowding directly impact the emotions and behaviours, but that the emotional states of pleasure and stimulation mediated the relationship between crowding and the perception of the global environment of the store
American Psychological Association (APA)
al-Bashir, Sabirinah& Shanini, Abd al-Rahman. 2017. How crowding influences emotional, perceptual and behavioural reactions in store. Maghreb Review of Economics and Management،Vol. 4, no. 1, pp.27-44.
https://search.emarefa.net/detail/BIM-860805
Modern Language Association (MLA)
al-Bashir, Sabirinah& Shanini, Abd al-Rahman. How crowding influences emotional, perceptual and behavioural reactions in store. Maghreb Review of Economics and Management Vol. 4, no. 1 (Mar. 2017), pp.27-44.
https://search.emarefa.net/detail/BIM-860805
American Medical Association (AMA)
al-Bashir, Sabirinah& Shanini, Abd al-Rahman. How crowding influences emotional, perceptual and behavioural reactions in store. Maghreb Review of Economics and Management. 2017. Vol. 4, no. 1, pp.27-44.
https://search.emarefa.net/detail/BIM-860805
Data Type
Journal Articles
Language
English
Record ID
BIM-860805