Outsourcing marketing activities for a successful small and medium sized enterprises

Joint Authors

Barakah, Hayat
Qurra, Amal

Source

Maghreb Review of Economics and Management

Issue

Vol. 3, Issue 1 (31 Mar. 2016), pp.95-102, 8 p.

Publisher

University of Mustapha Stambouli Mascara Faculty of Economics Business and Management Laboratory of SMEs Research and Innovation

Publication Date

2016-03-31

Country of Publication

Algeria

No. of Pages

8

Main Subjects

Economy and Commerce

Abstract EN

This article proposes the results of a research related to the practice of the outsourcing the small and medium sized enterprises (SME) specially marketing functions which is a very recent form of outsourcing.

It known that outsourcing plays an important role in reducing costs and it aims to improving business opportunities for SMEs.

Outsourcing is possible for few marketing activities and others will be it probably in new years.

American Psychological Association (APA)

Qurra, Amal& Barakah, Hayat. 2016. Outsourcing marketing activities for a successful small and medium sized enterprises. Maghreb Review of Economics and Management،Vol. 3, no. 1, pp.95-102.
https://search.emarefa.net/detail/BIM-860851

Modern Language Association (MLA)

Qurra, Amal& Barakah, Hayat. Outsourcing marketing activities for a successful small and medium sized enterprises. Maghreb Review of Economics and Management Vol. 3, no. 1 (Mar. 2016), pp.95-102.
https://search.emarefa.net/detail/BIM-860851

American Medical Association (AMA)

Qurra, Amal& Barakah, Hayat. Outsourcing marketing activities for a successful small and medium sized enterprises. Maghreb Review of Economics and Management. 2016. Vol. 3, no. 1, pp.95-102.
https://search.emarefa.net/detail/BIM-860851

Data Type

Journal Articles

Language

English

Notes

Record ID

BIM-860851