المسؤولية الاجتماعية كأداة لتعزيز ميزة تنافسية للمصارف الإسلامية : تجربة مصرف أبوظبي الإسلامي

Abstract EN

In a world characterized by globalization and economic and financial crises, it is necessary for institutions to be aware of their impact in society.

The evaluation of institutions, including Islamic banks, is not only dependent on profitability but also modern concepts that help create a competitive environment capable of dealing with various economic, social, technological and administrative developments, The most important of these concepts is social responsibility, as the latter represents the bridge through which institutions in general and Islamic banks in particular, their duty towards society, these banks not only seek to achieve the return to satisfy the wishes of shareholders, but also take into account the needs of The interest of social services is a moral duty, but it is also one of the means of improving productivity and maximizing profits, This has led many Islamic banks to develop programs and policies derived from Islamic law to develop products more in line with The modern concept of social responsibility and its competitive advantages in order to improve its position and its competitiveness in world markets.