تأثير ترجمة الإعلانات التجارية الإنجليزية على اللغة العربية : حالة إعلانات شركة دجاج كينتاكي

Abstract EN

While advertising is a tool that companies use to promote their products in order to sell them, advertising translation is a necessary process by which the company aims at exporting its products to customers whose language and culture may be different.

And despite the fact that adevrtusements are usually made-up of two sections; that of the language and that of the image, the translator tends usually to focus their attention on the language.

Therfore, this study aims at answering the following question: how do the translated advertisements from English into Arabic affect the Arabic language? In order to answer the mentioned question, I gathered a sample of advertisements and studied them following a descriptive analytic and critic method.

The study has revealed that the Arabic language is negatively affected by the translated advertisements from English