Corporate social responsibility in the hospitality industry : five-star hotels at Medina, Saudi Arabia

Abstract EN

This study aims to understand the perception of CSR on five-star hotels in Medina, Saudi Arabia.

This involves recognizing the extent to which hotels espouse and the initiatives they implement to meet the social responsibility of their organizations.

The paper opted for an exploratory study using in-depth face-to-face interviews with managers from different involved in corporate social responsibility in their organizations.

The findings suggest that the concept of CSR, among other issues, is a perceptual notion that is influenced by its context; thus, it is an individualistic, subjective and culturally constructed concept.