The Impact of American cultural values on Facebook’s interface and functionalities

Abstract EN

This article tackles the unexplored relationship between Facebook and American cultural values.

The main concern of this paper is to demonstrate the strong impact of American cultural values on the features of Facebook.

Americanization via the internet and social media is investigated in this research paper.

Facebook, which is one of the social media networking sites, helps transmit American cultural values on a global scale.

This can be vividly noticed on the way the interface of Facebook is designed.

American core values like individualism, self-reliance, equality of opportunity, competition, material wealth, hard work and many other values exercise a strong influence on the functionalities of Facebook.

As a result, the purpose of this paper is to extract and analyze Facebook’s functionalities that highly reflect the main American cultural value.