الحماية المدنية للعلامة التجارية غير المسجلة

Abstract EN

It occupies the brand an important and distinctive place among the intellectual property rights and highlights the importance of the role played by the mark they constitute private goods and services distinguishable identity, which can be consumers of the choice between the goods and services to meet their needs or pay the trademark owners from dealers and factories and service providers to improve the quality of their goods and services, leading to increased business activity.

Due attention to the legal protection of trade marks because of the signs of great importance in differentiating products and maintain the right product from the tradition, it is enough to ask the consumer product brand from the seller so that it can get the item to be consumed or purchased, and also because of the signs of the importance of, or as a means of expression product type through advertising, and since he used brands increased importance over the years and then it became important to enjoy legal protection, and most dangers faced by intellectual property in general tradition, fraud and piracy, where multiple high proportion of world trade, amounting to 6 % of the volume of trade is also estimated financial loss of these rights projects worth billions of dollars.