Investigating the role of innovation and creativity on creating a comparative advantage : case study in the hospitality sector in Algeria

Abstract EN

The aim of this study is to analyze and explore the effects of innovation and creativity on realizing a comparative advantage in the selected hotels in Algeria, and identify the degree of care of Hotels in creativity and business innovation in general.

The study used a quantitative descriptive approach to determine whether or not innovation, can impact realizing competitive advantage, of hospitality sector in Algeria.

The population of the study consisted of 10 hotels in Algeria as indicated in the most recent available data provided by National Tourist Office in Algeria report in (2016).

The results showed that the distribution of the respondents according to the demographic characteristics (gender, age, educational degree, years of experience, and the current job position) effect positively the level of innovation and creativity in the hotels from the point of view of the respondents of the study.

Also, innovation has a positive impact on the four dimensions of competitive advantage (time, quality, cost, flexibility), which will create eventually much better performance for the services providing by the hotels