تأثير خصائص المنتج على حماية المستهلك من وجهة نظر المستهلك : دراسة ميدانية لعينة من سكان ولاية الجلفة

Abstract EN

Through this study The scholar endeavor to identify consumer protection actuality in Algeria from a consumer point of view of a sample Djelfa province inhabitants.

The consumer protection is of the most important subjects in marketing fields of study, since the consumer is the cornerstone of the marketing strategy, as well pivotal to any process or activity of a company.

Thence, the consumer protection issue have been analyzed through studying its relationship with the product as an independent variable.

Looking for highlighting the product properties role to achieve consumer protection.