تتويج العملاء كناتج للتسويق بالعلاقات

Abstract EN

The Marketing Passed A Set Phases, Perhaps the most important of which the marketing phase relations and it brought him some of the ideas have made global institutions possesses significant competitive advantages has enabled it to survive and to continue and growth in the markets.

Algerian Corporation today is obliged to adopt the modern management concepts as a concept Relationship Marketing.

This article is to show the importance of Relationship Marketing To lifting of the organization gains, and enhancing customer value decrease the sacrifices provided by him and increase the benefits With reference to the value of customer relationship marketing and relations the most important possible marketing strategies for it.