La valeur client de la perspective du marketing relationnel : cas du secteur de la téléphonie mobile en Algérie

Abstract EN

The aim of this article is to deepen the understanding of the value concept as well as to enlighten the role of value in a relationship marketing setting, It is not enough to say that customer value is the comparison between the benefits and sacrifices relies to the purchase of product because the customer today is more demanding, for that relationship marketing has just given a new term In marketing, the relationship value, which is the basis of customer trust, so the relationship plays an important role when purchasing a product, particularly in the domain of services.