تأثير الإنترنت على عناصر المزيج التسويقي للخدمات

Abstract EN

Services are marketed similarly to tangible products, as they require the development of a marketing mix that takes service characteristics into account.

In fact, intangibility makes services even more difficult to evaluate before purchase.

With the development and spread of information technology and the Internet, service companies currently have different ways to promote their services and enhance the brand image in their customers minds.

The purpose of this article is to highlight the key concepts and specificities of services and the impact of Internet on the service marketing mix.